Over the years, Canada's Wonderland has
operated under 2 different names, 3 different companies, and 4
different logos. Below is a summary of the park's corporate
history and logo progression.
1980-1993
This is the original park logo dating back to 1980. It has a nostalgic look about it and an air of tradition.
1994-2002
When Paramount
purchased the KECO parks in 1993-1994, they
re-branded the parks with their own moniker
and introduced a new logo to suit. As a
result, Paramount Canada's Wonderland was
born.
2003-2006
In an effort to keep
Paramount Canada's Wonderland's image modern
and attract guests of all ages, Paramount
introduced a sleeker, crisper logo while
still clearly indicating the ties to
Paramount.
2007- present
A few months after
the purchase of Canada's Wonderland from
Paramount, Cedar Fair began the daunting
task of de-Paramountizing the park. One of
the first stages was to introduce a new logo
once again and return to to the parks roots
with the Canada's Wonderland name. Here you can see two variations of the most current logo.